Lovely Rita bookshelf was designed by Ron Arad for Kartell in Italy. Once again the concept of a personalized bookshelf arranged according to taste, Lovely Rita resembles a ribbon folded back several times on itself. Lovely Rita can exist as a single shelf or can be fitted side-by-side with a series of modules to form an out-and-out bookcase of desired length. It is made from recycled PVC and is available in wine colour.